Glenn Chin
Glenn Chin is the founder & managing director of MOST-PROLIFIC, the sports and entertainment consultancy he founded in 2010. He’s worked with startups in music streaming, tech media, gaming, esports, traditional sports and sports science, and consulting for NBA franchises & Euroleague Basketball based in Barcelona.
Chin spent over a dozen years during the founding of EA SPORTS, where he launched numerous award-winning franchises and the EA Big Studio. As VP of Global Brand Management & Creative Development, he pioneered groundbreaking games in Basketball (NBA LIVE, Coach K College Basketball, NCAA Basketball & NBA Street) and Fighting (Knockout Kings, Fight Night, and DJ Jam Fight for NY). He also created groundbreaking communications and engagement initiatives that are commonplace in today’s industry.
Later at Nike, he served as Head of the Global Brand for Nike Basketball and Nike Sport Performance. Glenn developed and executed the global management & rebranding of Nike Basketball and the launch of NIKE+, a breakthrough innovation through the collaboration/partnership between Apple & Nike.
Glenn has recently been involved in the rise of Esports as an investor, CMO, Advisor, content creator, and consultant (NFL, Nike, etc.) He recently created, directed, & produced Esports Athletes Rising – 4-part docuseries FOX/Caffeine. A gamer since the days of Pong, he rekindled his competitive gaming while leading QA on Madden ’94.
He is currently training on Fortnite with his 19-year-old daughter. Glenn is a native of the San Francisco Bay Area, now residing in Portland, Oregon.
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