# Market Opportunity

<figure><img src="/files/PurQ5hwrU8DlTp71kyji" alt=""><figcaption><p>Total Addressable Market Est. >$200 Billion</p></figcaption></figure>

&#x20;We serve three very large and overlapping markets: mobile gaming, fantasy sports, and sports betting. Very few companies are positioned to address all three of these markets as they begin to converge. To capitalize on this opportunity, we have built a scalable game-development platform on which we can create and distribute unique virtual ecosystems and skill-based competitions for sports enthusiasts worldwide.

Our first game on the platform, Owners Club, is a virtual ecosystem for thoroughbred horse racing. Horse racing is a top-three sport in terms of betting and viewership and the only sport with a global wagering standard. As such, it was a strategic entry point for IGG to showcase our unique capabilities. Last year, over 1.5 billion people either attended or bet on a horse race, providing us with a massive target audience. In 2022, the global revenue generated in our three converging segments was immense: over $100B in mobile games, $44.3B in horse betting, and $24.52 B in fantasy sports. Our target markets are massive, global, and interconnected.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://invincible-gg.gitbook.io/igg_blueprint/invincible-gg-overview/market-opportunity.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
